Droga5 São Paulo
I was tasked with creating a logotype to celebrate the new Droga5 office opening in São Paulo, Brazil. I wanted to capture the vibrancy and excitement of the city when creating not only the static lettering but also the animation. To build the lettering I used a series of five inset lines to form basic shapes, combining them to create the finished typography.
Agency: Droga5
I was tasked with creating a logotype to celebrate the new Droga5 office opening in São Paulo, Brazil. I wanted to capture the vibrancy and excitement of the city when creating not only the static lettering but also the animation. To build the lettering I used a series of five inset lines to form basic shapes, combining them to create the finished typography.
Agency: Droga5


Keep It Oscar: Spec Work
One of my main clients at Johannes Leonardo was Kraft Heinz. We were tasked with creating a campaign and rebrand project that would bring Oscar Mayer into the 21st century. I was tasked with creating the logo-lockup for the end card on the spot. Through multiple rounds and constant changes, much of what I made never saw the light of day.
Agency: Johannes Leonardo
*Note: The slides shown here are spec work and did not launch or go live with the ‘Keep it Oscar’ campaign. They are provided here as insight to my process.
One of my main clients at Johannes Leonardo was Kraft Heinz. We were tasked with creating a campaign and rebrand project that would bring Oscar Mayer into the 21st century. I was tasked with creating the logo-lockup for the end card on the spot. Through multiple rounds and constant changes, much of what I made never saw the light of day.
Agency: Johannes Leonardo
*Note: The slides shown here are spec work and did not launch or go live with the ‘Keep it Oscar’ campaign. They are provided here as insight to my process.








IHOP Pancizza
For National Pizza Day, IHOP wanted to introduce a new circle-food: the Pancizza. It’s just a big pancake in a box. I designed all of the packaging as well as multiple ‘smiling pizza chef’ illustrations for this project.
Fast Company’s Cale Weissman was a big fan.
Agency: Droga5
For National Pizza Day, IHOP wanted to introduce a new circle-food: the Pancizza. It’s just a big pancake in a box. I designed all of the packaging as well as multiple ‘smiling pizza chef’ illustrations for this project.
Fast Company’s Cale Weissman was a big fan.
Agency: Droga5




Volkswagen Atlas
At the start of the 2019 NFL season, Volkswagen showed real families and their struggles to get where they’re going. I was tasked with designing the endcard type treatment as well as the jerseys, clothing and logos throughout this spot. I leveraged my love of minor league sports logos for many of these designs.
Agency: Johannes Leonardo
At the start of the 2019 NFL season, Volkswagen showed real families and their struggles to get where they’re going. I was tasked with designing the endcard type treatment as well as the jerseys, clothing and logos throughout this spot. I leveraged my love of minor league sports logos for many of these designs.
Agency: Johannes Leonardo
Hennessy - Major Taylor Bicycle
Launching along side Hennessy's 'Wild Rabbit' campaign for 2018, Droga5 was tasked with creating a commemorative track bicycle that honored the legacy of the campaign's hero, Marshall "Major" Taylor (1878–1932). Partnering with Affinity Cycles, the frame was built from steel, and utilized high-end components from companies such as Phil Wood and Thomson. I was honored to design the headbadge and all of the graphics that were painted on the frame.
Agency: Droga5
Launching along side Hennessy's 'Wild Rabbit' campaign for 2018, Droga5 was tasked with creating a commemorative track bicycle that honored the legacy of the campaign's hero, Marshall "Major" Taylor (1878–1932). Partnering with Affinity Cycles, the frame was built from steel, and utilized high-end components from companies such as Phil Wood and Thomson. I was honored to design the headbadge and all of the graphics that were painted on the frame.
Agency: Droga5










