Droga5 São Paulo
I was tasked with creating a logotype to celebrate the new Droga5 office opening in São Paulo, Brazil. I wanted to capture the vibrancy and excitement of the city when creating not only the static lettering but also the animation. To build the lettering I used a series of five inset lines to form basic shapes, combining them to create the finished typography.
Agency: Droga5
I was tasked with creating a logotype to celebrate the new Droga5 office opening in São Paulo, Brazil. I wanted to capture the vibrancy and excitement of the city when creating not only the static lettering but also the animation. To build the lettering I used a series of five inset lines to form basic shapes, combining them to create the finished typography.
Agency: Droga5
![](https://freight.cargo.site/t/original/i/0216400e5d7e661c0e994699506b5aec7469d06c7937761e1f65f973c7658cd3/SAO-PAULO-Lettering-Explore-v09-WHITE-BKGD.gif)
![](https://freight.cargo.site/t/original/i/dfb2b9c46f09e99bfccec624c0b71560128b54353b4e9f70bb5c144391b39a6d/D5_SaoPaulo_letteringDesign_v01-07.png)
©Andrew Diemer 2024
All Rights Reserved.
︎Be kind to others or else.