End Family Fire
End Family Fire is a campaign created at Droga5 for The Brady Campaign to End Gun Violence. Our aim was to bridge the divide on a hotly contested issue with a stance that both sides can agree upon: unintended gun deaths are something no family wants in their home, pro-gun or not. Partnering with the Ad Council, we created a series of films, a website, social content, out-of-home, and print advertisements. On launch the campaign gained press from The New York Times, Ad Age, and Huffington Post, as well as celebrity mentions from the likes of Kevin Bacon and Ellen DeGeneres.
Agency: Droga5
End Family Fire is a campaign created at Droga5 for The Brady Campaign to End Gun Violence. Our aim was to bridge the divide on a hotly contested issue with a stance that both sides can agree upon: unintended gun deaths are something no family wants in their home, pro-gun or not. Partnering with the Ad Council, we created a series of films, a website, social content, out-of-home, and print advertisements. On launch the campaign gained press from The New York Times, Ad Age, and Huffington Post, as well as celebrity mentions from the likes of Kevin Bacon and Ellen DeGeneres.
Agency: Droga5
©Andrew Diemer 2024
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︎Be kind to others or else.