Hennessy - Major Taylor Bicycle
Launching along side Hennessy's 'Wild Rabbit' campaign for 2018, Droga5 was tasked with creating a commemorative track bicycle that honored the legacy of the campaign's hero, Marshall "Major" Taylor (1878–1932). Partnering with Affinity Cycles, the frame was built from steel, and utilized high-end components from companies such as Phil Wood and Thomson. I was honored to design the headbadge and all of the graphics that were painted on the frame.
Agency: Droga5
Launching along side Hennessy's 'Wild Rabbit' campaign for 2018, Droga5 was tasked with creating a commemorative track bicycle that honored the legacy of the campaign's hero, Marshall "Major" Taylor (1878–1932). Partnering with Affinity Cycles, the frame was built from steel, and utilized high-end components from companies such as Phil Wood and Thomson. I was honored to design the headbadge and all of the graphics that were painted on the frame.
Agency: Droga5
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