Keep It Oscar: Spec Work
One of my main clients at Johannes Leonardo was Kraft Heinz. We were tasked with creating a campaign and rebrand project that would bring Oscar Mayer into the 21st century. I was tasked with creating the logo-lockup for the end card on the spot. Through multiple rounds and constant changes, much of what I made never saw the light of day.
Agency: Johannes Leonardo
*Note: The slides shown here are spec work and did not launch or go live with the ‘Keep it Oscar’ campaign. They are provided here as insight to my process.
One of my main clients at Johannes Leonardo was Kraft Heinz. We were tasked with creating a campaign and rebrand project that would bring Oscar Mayer into the 21st century. I was tasked with creating the logo-lockup for the end card on the spot. Through multiple rounds and constant changes, much of what I made never saw the light of day.
Agency: Johannes Leonardo
*Note: The slides shown here are spec work and did not launch or go live with the ‘Keep it Oscar’ campaign. They are provided here as insight to my process.
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