Legacy Hotel at IMG Academy
The Legacy Hotel at IMG Academy was designed and built to offer world class accommodations to the families of students and professional athletes that come to visit the school and use the facilities at IMG Academy. Droga5 was tasked with creating a brand and identity for the hotel that spoke to the luxury clientele as well as it's proximity to such a state-of-the-art sports complex. After a long research phase, we proposed five different directions to the client, their choice was to explore the identity least like a conventional hotel. We embraced sports iconography in a subtle, elevated way and incorporated motion and a playfulness unique in the category.
Agency: Droga5
The Legacy Hotel at IMG Academy was designed and built to offer world class accommodations to the families of students and professional athletes that come to visit the school and use the facilities at IMG Academy. Droga5 was tasked with creating a brand and identity for the hotel that spoke to the luxury clientele as well as it's proximity to such a state-of-the-art sports complex. After a long research phase, we proposed five different directions to the client, their choice was to explore the identity least like a conventional hotel. We embraced sports iconography in a subtle, elevated way and incorporated motion and a playfulness unique in the category.
Agency: Droga5
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